The world of e-commerce has come a long way from 1994 to the present and is growing dramatically . Before we give you some information on how to create an e-commerce, let’s look at some statistics.
E-commerce in Italy
Currently 70% of the Italian population accesses the Internet and this is a constantly growing figure . In 2018 the market generated a turnover of 41.5 billion euros, growing overall by 18% compared to 2017, more than in the previous year. There are about 38 million online consumers and it is expected that by 2023 they will reach 41 million.
In Italy the smartphone is used by online shoppers much more than in the rest of Europe. In fact, 85% of the population that uses the web uses the telephone for shopping . 34% of them use it often and 14% always.
Leisure is the most purchased sector in e-commerce (41.3%), followed by Tourism (28%). While the former continues its growth also thanks to online gaming, the latter stands at + 9%, demonstrating that the sector has great room for growth. Shopping Centers continue to increase their expansion (+ 39%), reaching 14.5% against 12% of turnover last year. From the previous year there was + 23% of the Health and Beauty sectors thanks to beauty and the proliferation of online pharmacies, while the Fashion sector grew by 18%. Consumer electronics, Home and furniture and Food grew by 17%, the latter thanks to large consumption but also to food delivery. Returning to the distribution of e-commerce turnover to the three big sectors, they follow: Insurance (4.9%), Electronics (3.3%), Food (2.8%),